Rivera Legal Group came to SEOXperts Miami in January 2024 with a website that had been live for 3 years but had never received a single visitor from Google. All of their business came from referrals, and they wanted to build a predictable, scalable lead pipeline through organic search.
Starting Point
The website was technically functional but had no on-page SEO, no local citations, no Google Business Profile optimization, and zero backlinks from authoritative sources. It was essentially invisible to Google.
Month 1–2: Technical and On-Page Foundation
We rebuilt the website on a faster platform, implemented proper technical SEO (sitemaps, canonical tags, schema markup for legal services), and created dedicated practice area pages for personal injury, car accidents, slip and fall, and medical malpractice. Each page was 1,200–1,800 words of genuine, expert legal content attributed to the firm's attorneys.
Month 3–4: Local SEO and Citation Building
We fully optimized their Google Business Profile, built consistent citations across 60+ legal directories (Avvo, FindLaw, Justia, Super Lawyers), and launched a systematic review generation program. They went from 8 Google reviews to 47 in 60 days.
Month 5–8: Content and Link Building
We published 16 blog posts targeting long-tail legal keywords specific to Miami and Coral Gables. We secured features in local Miami legal publications and a case result mention in the Miami Herald. These earned 23 high-quality backlinks from authoritative domains.
Month 9–12: Results
Organic traffic grew by 847%. The firm reached page 1 for "Miami personal injury lawyer," "Coral Gables car accident attorney," and 44 other target keywords. Monthly leads from organic search went from zero to 40+ per month — qualified leads from people actively searching for an attorney.
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